This multi-country study aims to investigate what people know, believe, and do regarding the gut-brain axis, and how perceptions of the connection between gut health, brain function and mental wellbeing differ across countries. It also aims to identify opportunities for improving public awareness of the gut-brain axis.
A closed online survey will be conducted in South Africa, Kenya and the United Kingdom by IPSOS, a leading global market research and public opinion company that provides survey research, design, data collection, and insights across a range of social, health, consumer, and public policy topics. The survey will be conducted among 3,000 adult participants aged over 18 years of age. The survey will be concluded when 1,000 respondents from each country complete the survey.
The GIBA-Africa Network is funded by the Department of Science and Technology and Innovation‐ National Research Foundation (DSTI‐NRF) Centre of Excellence in Human Development at the University of the Witwatersrand, Johannesburg.
The results of the study will be published and disseminated in 2027.